Antonella Bonanni Professional Background

CHIEF MARKETING OFFICER

PROFILE
Marketing executive with 20+ years’ experience nurturing digital innovation, creating integrated marketing plans aligned with strategy, and executing programs designed to drive customer growth.

Develop best-in-class marketing teams to grow senior leaders, upskill existing talent, and scale organizational capabilities.

Global leader with deep expertise in building brands for Fortune 200 and 500 companies in technology consulting and professional services.

Antonella Bonanni

Marketing Executive Experience

COGNIZANT 8/2018 – Present

VP, Chief Marketing Officer, Americas, 4/2021 – present AVP, Head of Healthcare & Life Sciences Marketing, 8/2018 – 3/2021

Deliver strategic leadership to develop a holistic marketing strategy for a global IT consulting firm with, 350K+ employees and $19.4B annual revenue. Leading integrated marketing and digital experience team to engage global audiences across all industries in the Americas from brand to demand, representing 75% of the firm’s book of business. Direct creation of data-driven marketing strategies and programs combining digital and physical to build brand awareness and generate demand. Uncover key client engagement insights for sales teams by using a best-in-class marketing technology stack to connect all marketing avenues including display, social, web, and experiential event marketing.

Top Achievements

  • Grew client engagement by 44% in 7 months by piloting and scaling account-based marketing approach across all industries and geographies
  • Closed $6.2B TCV with marketing-influenced pipeline YTD— 61% of total won YTD
  • Increased opportunity count by 73% in 2022 by launching global marketing campaigns reaching 1.3K accounts
  • Achieved 18.8B+ reach and 90%+ positive sentiment by publishing 8.5K articles across 21 announcements in 37 weeks to elevate the brand with earned media

Key Initiatives

  • Repositioned healthcare business with key analysts—Gartner went from describing products business as ‘decaying’ to ‘next-gen’ within 1 year
  • Created best-in-class services marketing team by nurturing cohesion among disparate teams in different geographies from various acquisitions
  • Transformed the firm into a modern and global brand to drive exponential growth internationally

WIPRO 4/2017 – 8/2018

Global Head of Marketing | Healthcare & Life Sciences

Directed global marketing team in health business unit valued at $1B+ with a $5M budget for IT consulting and services firm with 160K employees and $11B in annual revenue. Drove growth in $1.6M marketing-influenced pipeline. Delivered innovative marketing strategies to guide industry analysts and advisors. Led transformation of marketing function into a profit center and enabled entrance to Leaders Quadrant in Everest PEAK matrix.

Antonella Bonanni
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EXPERTISE

Global marketing strategy
Global Marketing Strategy
Leadership
Leadership
Digital innovation
Digital Innovation
Healthcare and life sciences
Healthcare and Life Sciences
Brand architecture
Brand Architecture
Brand story
Brand Story
Marketing operations
Marketing Operations
Analytics
Analytics
Digital product management
Digital Product Management
Relationship management
Relationship Management
MarTech
MarTech
B2B
B2B
Antonella Bonanni

EDUCATION & HONORS

Master of Business Administration
University of Pittsburgh, Katz Graduate School of Business

Master of Communication
Cuoa Business School, Vincenza, Italy

Bachelor of Arts

University of Pittsburgh

AMA, Phi Eta Sigma Honor Society, Voice of Democracy Speech, UN Free Market Development Advisor

Fluent in Italian

MARKETING EXECUTIVE EXPERIENCE, CONT.

WIPRO, 4/2017 – 8/2018, cont.

Global Head of Marketing | Healthcare & Life Sciences, cont.

  • Closed a $1B deal with a health tech company by creating a marketing strategy—secured the company’s largest deal to date
  • Rebranded and repositioned from IT services to global health tech firm—launched 1st paid marketing engagement with 3 CIOs requesting proposals
  • Increased article placements from 0 to 6 in a 2-month period and grew published content by 200% in 12 months—launched the content strategy and managed PR agency
  • Secured Aegis Graham Bell Award by repositioning Wipro from Indian pure play to health tech company
  • Enabled 10-spot YoY jump in Healthcare Informatics 100 Ranking by analyst firm IDC to secure No. 14 spot

TATA CONSULTANCY SERVICES

9/2014 – 3/2017
Head of Marketing, Healthcare

  • Led a diverse and distributed marketing team with a global footprint and 150 clients for an IT consulting and business solutions firm with 696K employees and $100B in annual revenue. Oversaw media planning and PR agency relationship.
  • Drove new revenue growth and increased share of wallet by developing innovative marketing strategies that strengthened brand reputation
  • Delivered growth, demand, and unit relevance by launching 1st integrated global campaign focused on connected health

ACCENTURE 10/2003 – 8/2014

Sr. Manager of Marketing, 1/2008 – 8/2014 Marketing Manager, 10/2003 – 1/2008

Led all global marketing and communications for the $1.2B health services unit to propel the growing unit and one of the firm’s top 5 strategic growth initiatives.

  • Increased health unit client interaction by 58% by improving client experience through a high-touch, client-centric marketing strategy
  • Increased social media following by 50%—LinkedIn by 25.8% and Twitter by 21%
  • Delivered must-win opportunities valued at $500M by creating a strategic approach—orchestrated global communications strategy across 200 cities in 56 countries
  • Decreased lead time by 50% and costs by 40% by streamlining thought leadership process